Radio C1

Tuesday 3rd December 2024

Do now:

1. 1 hour and 30 mins

2. Audience and industries

3. Representation

4. 1 mark per min

5. Making a judgement or coming to a conclusion

Component one - The radio industry

LO: To explore the content and structure of the unit.

Key terms:

• Public service broadcaster - A media outlet that provides content for the public and is independent of government
• Commercial radio - A radio station that is run for profit and funded by advertisement
• Community radio - Non profit organisations that are run, owned and influenced by the communities they serve
• Podcast - A series of digital audio files that are available to download off the internet
• DAB radio - A digital radio service that uses digital technology to broadcast radio stations
• RAJAR - Radio joint audience research
• License fee - an annual fee used to finance the BBC which is payable by each household
• Royal charter - a document that grants an organisation independent legal status and defines its powers
• Remit - Outlines a broadcasters are of responsibility
• Convergence - The process by which different media technologies and content are combined into a single medium.

Research:

1. BBC national stations are BBC 1, 2, 3, 4, 5 live and 6 music. BBC radio 1 has a target audience of 15-29 year olds.

2. Help people understand and engage with the radio stations

3. 169.50 a year and anyone who wants to use a tv

4. Journalism, comedy, drama and the arts

5. 55. years and older who are interested in current affairs

6. Radio St Austell bay

7. Classic Fm, magic and Kiss

8. Global and bower

9. BBC radio 6 music

10. OFCOM

Friday 6th December 2024

Do now:

1. Provides content for the public and owned by the government

2. Funded by advertisement

3. Drama , intelligent speech and readings

4. OFCOM

5. Platforms on mobile phones are better as you can choose what you want to play.

Why DAB radio:

• better quality sound
• wider access to more stations
• digital technology allows media organisations to offer audiences many ways to experience a programme in addition to listening to a radio: streaming live, listening again via a catch up service, downloading a podcast, accessing content on social media platforms 
• All this content across a range of platforms offers audiences the opportunity to choose when they listen to a radio

Podcasts:

• Podcasts are now regularly produced by radio broadcasters, offering the chance to download a programme
• Many offer additional content or edited highlights rom the official programme
• Increasingly, podcasts are produced independently of a radio broadcaster, these include drama series, comedies and factual news

Radio audiences:

• 88% of UK population (45 million) listen to the radio each week
• Commercial radios share of listening was 51.4% up from 50.9% in 2022
• 17% of listeners were on smart speakers, a 22% increase from the previous year
• Total combined of digital listening in now 72% of all radio listening. This is predominately DAB which is 42.7% and online which is 25.6% 

Entertainment as you can listen to the genre you enjoy and have entertainment

The Archers

LO: To explore the context and production of a radio drama.

• The archers is the worlds longest running radio soap opera
• Broadcast since 1951 it was famously billed as an everyday country folk and is now promoted as a contemporary drama in a rural setting
• One of the original intentions of the programme was to communicate information about modern farming methods
• Today it is very carefully researched and is informative about many issues to do with farming
• Its drama but not as you know it
• It is slow moving, subtle and gentle
• Storylines are sometimes serious e.g. rape in marriage, racism, drug addiction, family breakups
• More commonly, stories focus on daily rural life 

Soap opera:

• Open ended narrative, dramatic 
• Target audience is female and features strong female characters
• Stories focused on family/work/relationships
• Designed for regular listening
• Ongoing stories to keep viewers hooked 
• Multi strand narratives to reflect real life
• Set in specific locations
• Tend t feature more dialogue than action

Listening options allow flexibility for a larger target audience as people can listen at different time as work may come up and people will not be able to listen. Also its good as people can listen to it whenever and wherever so it allows them to see it.

Tuesday 10th December 2024

Do now:

1. 1951

2. BBC 4

3. Melodramatic and multi strand narrative

4. Everyday at 7 except Saturday and repeated at 2 the following day, weekly omnibus on Sunday mornings

5. To inform educate and entertain.

Set episode

LO: To explore a specific episode of the set text and the target audience.

• Although one original function of the show was to educate farmers, it soon gained a large audience and a source of entertainment for a wider audience not just people from rural communities
• However the show still prides itself on the quality of its research and it's ability to portray real rural life

Target audience:

•  Roughly 6 million people who listen regularly
• Target audience is generally aimed at adults as most of the characters are adults

The Archers is popular as when it was first created it was aimed at predominately women who were seen as stay at home people during this time while the men went to work. While the women were at home they could listen to the archers which could influence many people to listen to it which is why it blew up. Over many years they blew up by taking tie to do there research about different things about agriculture and things in rural areas which can intrigue people living in these sort of areas to listen as it includes information. Using uses and gratifications it has entertainment, social interaction, personal identity and information, this could be another reason why The Archers is so popular due to many interaction that can occur while only listening. It is also the longest running soap opera in the Uk which means it has history and can influence people to listen based off their history.  They are also only 1 minutes long which means they don't take up much of peoples day so its a positive when listening. 

Challenge: The Archers could attract people both young and old as they may relate to the show like by being involved in agriculture and living in rural areas which may influence them to listen to the show as its relatable.

Production:

Storyline - Gavin appears, Gavin gets released from prison, Santa thing at the ball, Kenzie may have died, got caught in modern day slavery, he reported his father, Linda upset by seeing Gavin

Main characters - Joey, Helen, Gavin, Kirsty, Mick, Alan, Linda

How does this episode show the impact of social or cultural contexts - Christmas events

Demographics - factual information about an audience

Psychographics - a persons internal values, desires, beliefs, attitudes and goals+

Audience:

• Female 76%
• 55+ 62%
• ABC1 middle/upper class
• White British 81%
• Right wing e.g. votes conservatives
• High disposable income
• Midlands location