Advertising C1A

Advertising and Marketing                                                                                     Friday 1st December 2023

LO: To explore the aims and conventions of print advertising. 

This s raising awareness for people too stop smoking.

Educating people that children are in need and they need there help.

Persuading saying that it will bring you happiness so people will buy i.

Unique as no other shampoo does this. 

Wednesday 6th December 2023

 

                                                          Advertising and marketing

LO: To explore the codes and conventions of an advert.

Codes and conventions is the expected elements that will be included in products from particular media forms and genres. 

 

The aim for this non commercial advertisement is to show people about global warming and all of the CO2 being produced into the world. This advertisement is not being used for money but to educate people and try to help create a change. The use of cigarettes shows that you are not only damaging the environment you are damaging yourself on top of that. They use editing to show the cigarettes as factory pipe things and shows the two sides of cigarettes.

This commercial advertisement is too make the food look nice and so people will want to try this and make them gain money. They show 3 of them to make a more range of people who may not like a cheeseburger but like something else so they get persuaded and so eventually they gain money. The shot angle makes the burgers look larger than they actually are. 

                                                                  

The product is likely to include:

• Name of brand/product
• Logo
• Slogan
• Specific details of USP/product or service

1. Imperative, repetition.

2. They are saying if you have energy you can beat everything. Alliteration

3. The word punch and having Anthony Joshua on it relates to his boxing.                                                   

Charlie and the chocolate factory- Comparing ALDI supermarkets to show the magical side of the shop just like the chocolate factory.

  

Friday 8th December 2023

                                                          Historical Advertisements

LO: To explore historical adverts and their codes and conventions.

The cover lines show that the male wants the car to show off and how fast it goes and the price of it, whereas the women would like the car for her family and to have fun with her husband. They are showing that women are nicer males. This shows that the man is also going to buy the car.                                    

The have done this by using words in the cover lines to show that the male is interested in looking good whereas the women thinks about other. 

Family values and showing how they are safe and protected for a family.

The historical theme is showed by the words used in the cover lines and the black and white. The old car shows that this is also historical. 

                                                            Historical Advert Set Text

LO: To explore the context and context of the historical set text

The icons of the quality street brand were two characters from the regency era of British history. In the regency era, Britain went through a period of elegance with regard to fine art and architecture.

The regency era could also be compared to the 1950's for its significant  social and cultural development. Between 1811 and 1837 the country was under the rule of prince regent and developments in technology, fashion and architecture were mirrored by a population. These similarities can be compared to England in the1950's.

The design uses a variety of bright colours to attract the audience with bright colors so it it very visible.

The typography uses a variety of different fonts, this is  to make it more unique and stand out compare to other designs.

Connotations of the colour purple are royalty and using the same colours as there box of chocolates.

 

Wednesday 10th January 2023

Do now:

• A wealthy man,  
• They live a rich lifestyle. I can see this because there is gold in the background which is expensive and wears an expensive suit.
• They are trying to show that this type of chocolate is for rich people by showing wealthy people with the chocolate. Also using the words quality show the quality of the chocolate.  

                                                           Historical Advert Set text

LO: To explore the context and representations in the historical set text.

• Women are being shown as cleaners and to do all of the work around the house while the men earn money at work. also not giving women a choice but assume they would be happier. This advert is made by men trying to get them to buy a women a hoover at the time. They are aiming it at men to as they are the one with the income unlike women were at the time.
• The advert is saying that the women is made for cooking and that is what wives are for. They are calling the male the chef although they do none of the cooking so making them sound like they have done something where in reality they haven't. The advert is attempting to say that men are better and more important.
• The women are doing the cleaning up even though she is a child. The mother seems to be rearranging the shelf and cleaning up. Whereas the men shown in this advert are sat down and playing which is stereotypically showing that women should do all of the work at home and let the men do whatever they want.
• The women is being sexually objectified and used for the male gaze. The shoe is a mans shoe and saying that the women belong where the shoe belongs shows that she is worthless to many and deserves to be lower down. Showing that they are lower down stereotypically saying that they are lower down compared to men. The words she and her show that they do not really care about her by not giving her a name.
• The words show her its a mans world is once again stereotypically showing that men are superior to women. They purposely put the women lower down as well to also show superiority. She is doing all of the work around the house for the man while he is relaxing in bed.
• They are trying to show that women aren't good enough to even cook but they are still made to do it every day. They are made to do it in what seems like made looking clothes and the man is in an expensive tux. He is also showing that the beer is very important to the man and maybe more important that the female.
• My final representation of gender roles in the 1950's are that men are more superior and that they are more important compared to women. The society was dominated by males while women were at home looking after their child and cleaning as that is what they were assigned to do my males.

      Gender in QS Advert:

• The man in this advert is shown as the money owner and the person who creates all of the money in this. His tuxedo is a representation of wealthiness in the advertWhereas the women are being objectified as they are dressed up in the same colours as the chocolate on screen. This shows that men are trying to say that they are like sweets and that they are less superior compared to men. the male in this advert is looking at the chocolates rather than the women showing that he cares more about the chocolate then the women kissing him in this moment in time. The man being shown in the middle is trying to make out that he should be the centre of the attention and not anything or anyone else

Friday 12th January 2024

Do now:

The dominant gender in this advert is the male. He is dressed up in an expensive suit and the females in this advert are wearing the same colour on their clothes as sweets. This is showing that the women are being objectified whereas the man is made to look good and rich. On top of this is that the women are kissing him and he's showing no affection and he is just focusing on the sweets.

                                                            Historical Advert Set Text

LO: To explore the possible exam style questions for advertising.

Man in the quality street advert are represented as rich and living a good lifestyle. This can be seen where we see the man with an expensive suit and and gold rim around a painting. He is shown as more important by being put in the middle of the advert so he is the centre of attention. But he is also shown as rude as the women are kissing him and he is showing no affection but is focusing on the sweets.

The women in the advert is shown as an objects, they are being dressed up the same colours as the chocolates shown on the advert so they are being dehumanised. They are showing love and affection for the man but he is showing nothing back which makes you feel sympathetic towards them but back then it would've seen normal.

Them describing the Fanta in so many different ways make people wanna try it/ have it. Sugary citrusy sweetness is a repetition of the s/c sounds making want to try it. The repetition of delicious throughout the advert is used to attempt whomever is reading it to get it. 

I created my own energy advert using persuasive writing and i created my own can.      

   

Wednesday 24th January 2024

Do now:

• Females are stereotypically associated with pink and men with blue
• Stereotypically men are in charge
• Men are seen to do all of the work and provide for the family but women are seen to stay at home and look after the children
• Women are more emotional and men are not
• Stereotypically men are more intelligent and women are creative
• Women are bossy and men are direct

                                                          Contemporary Adverts

LO: To understand the techniques used in contemporary adverts.

1] Light hearted, small, style, design

2] Fiat shows that women like the car for its looks and men want it for the speed.

                 

Friday 26th January 2024

Do now:

• image of product they are advertising
• slogan
• anchorage text that includes persuasive text
• Ranges of colour 

                                                                     Creating adverts

LO: To use our understanding of advert conventions to create advertisements

Have you got no limbs, then try this hat.

If you have no limbs to dip in the swimming pool dip your nugs instead. 

Wanna eat away your limbs, put these bandages on to help 

Wednesday 31st January 2024

                                                             Women in Advertising

LO: To evaluate how women are represented in a variety of adverts, so that we can apply this to the set text for the exam.

• The table shows that girls are worried more about what people thin about them then men
• The table shows that everyone enjoys PE 
• The table shows that males like watching sports more than girls

This girl can:

• National campaign in 2016
• I was developed by sport England and funded by the national lottery this means there was no intention to make money
• The purpose was to break down the barrier from women holding back from sport
• Before the campaign he research shown that there was a massive gender gap, with 2 million fewer 14-40 year old women then men partaking in a regular sport activity
• 13 million women said they would like to participate more
• 6 million of these were not active
• Fear of being judged was the main barrier stopping women from partaking in these sports
• However as a result of the campaign 1.6 million women have started exercising and the number of women playing sport and being active is increasing faster then men
• Soon after this launch nike released a more motivational campaign called better for it which also portrayed a more real side to fitness

This is showing that even though she is slow she is doing more than people who aren't doing anything.

They are saying that all of the stereotypes say that women cannot do sports or fight because its a mans sport but they show a women doing it which would inspire a lot of people to get into fighting. The show of a muslim women is good as muslim women are seen as weak as they are controlled by men in their country so it will inspire many female muslims to start fighting.

• She is shown as strong which goes against the stereotype of women being weak
• Her facial expressions shows she is determined
• Track runner because her knees are high up 
• Practice makes perfect
• Her facial expression says that she is mentally prepared

She is sweating while the others are made to look good and be good at what they do. In this one she is not shown as physically fit and in shape where as everyone else from the other adverts are the complete opposite.  

Friday 2nd February 2024

Do now:

The advert targets a wider range of women as it shows many different ethnicity's, people who have just had a child and young/old people so lots of people who may be in the same situation may relate to it and be inspired to do more sports. It shows more than a print advert so many more will be inspired.

                                                               Advertising Set Text

LO: To analyse the construction of this girl can set text.

Sweat- Wet, smelly, exercise, 

Pig- Smelly, muddy, dirty

Fox- Stalker, sly, predator

To show that they are going to start sweating but after they will start to feel amazing. They are trying to break the stereotypes of that women cannot do sports or sweat on top of this.

They use a serif font to make it stand out and create a more feminine feel towards the print advert.

• To show that you don't have to be an athlete do the exercise.
• To inspire people who aren't famous
• To show she doesn't care what she looks like and neither should anyone else
• Shouldn't care about your appearance
• Stand out
• Enjoy yourself
• To show her being active
• You wont be alone

One difference is that the main person in the quality street advert is a male and the this girl can is a female. A similarities is that they both have multiple women in it. 

Wednesday 21st February 2024

LO: To revise how to answer exam style questions effectively.

Explore how the print advertisement for this girl can uses media language to create meanings.

The phrase 'sweating like a pig feeling like a fox' juxtaposes itself by using two completely different animals. They use a pig and the connotations of a pig are ugly and dirty but then using the simile 'feeling like a fox' juxtaposes this as this simile means that they feel sexy and hot. The meaning of this phrase is to show that you shouldn't care what you look like while exercising because your making a change. On top of this it is showing that on the outside she may not feel great but on the inside she feels very good about herself and is dedicated to change. Also pigs are seen as lazy which shows that you are not going to create a change if you are lazy. It is inspiring people to get up and exercise and then by the end of it they will feel like sexy and better. The phrase 'This girl can' not only will inspire people just by the title but it is targeted at all women which is very good.

The mise en scene of her wearing a blue top challenges serotypes as blue is associated with males stereotypically but a girl wearing it while doing sport which also stereotypically is a man type of thing shows that the campaign is attempting to challenge stereotypes. The directors of this print adverts use a non-celebrity person to show that normal people should get involved because in other adverts they show a fit well-known woman wouldn't inspire the usual public whereas what 'This girl can' does they attempt to include everyone.